Blogging is Business NOW

Once the domains of anything-goes commentary, blogging apps have evolved into powerful business tools.
Today's blogging systems range from simple applications that provide pre-formatted Web pages to sophisticated systems designed for multiple contributors and users (including a full range of contributing, editing, and viewing permissions). Which is best for your business? The answer depends on how much control you want to exercise over the content of your business blog.
Most general-purpose blogs used by consumers are meant for unfettered access by anyone who cares to read them. Business blogs are focused, instead, on enabling internal communications, in many cases supplementing intranets as vehicles for quickly communicating information within work groups. For example, while general-purpose blog applications allow users to freely post entries or comments, blogging systems that are more specifically designed for business use allow more control over individual users' access rights.
In addition, personal and general-purpose blogs are generally created using hosted applications, which can be set up quickly and economically, and without the overhead of installing software on a server and maintaining user accounts and data. However, for more controlled environments where the security of the data content is a critical, an organization may decide to install blog software on its own servers.